It’s common for small businesses to want to show off the brands they’ve worked with. You might be a cleaning company, photographer, or consultant who wants to add a row of client logos on your website to show credibility and experience.
But can you legally use another company’s logo on your website without permission?
The short answer is: not always.
Logos are protected under copyright and trademark law
In Australia, a company’s logo is usually protected by copyright and often registered as a trademark. That means the logo is considered the intellectual property of that business, and they control how and where it is used.
Even if you have genuinely worked for that company, using their logo on your own marketing (including your website) without permission could still be seen as a form of unauthorised use.
Why permission matters
Using a logo without consent can create confusion about your relationship with that business. For example, visitors might assume you are officially partnered with or endorsed by that brand, which can raise legal and reputational issues.
Getting written permission protects you from misunderstandings and shows respect for the other company’s brand. Many larger businesses have brand usage guidelines or a simple process for approving logo use once they agree.
What you can do instead
If you are proud of your work with a particular client, you can still share it safely.
Here are a few options:
- Ask first. A quick email requesting permission is usually all it takes. Include how and where you plan to display the logo (for example, “Client logos displayed in the Our Clients section of our website”).
- Use text instead. If you do not have permission, list the business name in plain text rather than showing their logo. For example: “We have provided cleaning services for clients including XYZ Real Estate and Fresh Market Cafe.”
- Use testimonials. If you have received feedback from the business, a testimonial with their name and permission can be even more powerful than a logo.
- Create case studies. Show the results of your work with context and description rather than relying on logos alone.
Using another company’s logo on your website without permission can cause legal and branding issues, even if your intentions are good.
The safest approach is to always ask for written approval before displaying any logo that is not your own. If that is not possible, use a text reference or testimonial instead.
It keeps your website professional, respectful, and compliant, and protects your business reputation in the long run.
If you would like a second pair of eyes on your website to make sure your logos, branding, and content are used safely and effectively, Graceful Design can help you review everything and make it look professional.